BBC: Amr Khaled's unique brand of Muslim preaching has made him one of the most popular preachers in the world.
Such is his appeal, he was recently named the 13th most influential person in the world by Time Magazine.
In Cairo, his DVDs stand on the top shelves reserved for best sellers in the Virgin record store, next to Bruce Willis and Charlie Chaplin.
His controversial style, comparable to the almost rock star approach of some of America's Christian evangelists, has drawn criticism from the religious establishment and he has moved away from his native Egypt.
Ironically, thanks to the proliferation of satellite channels, he is now able to reach far greater numbers than he could have ever done had his message remained within the confines of a mosque or a lecture hall.
Now, following on from his hugely successful TV shows - which are watched by millions across the world - Mr Khaled plans to launch his own version of the reality television show The Apprentice.
"The aim of it is not to make money, but to make the youth ready to support the society," he told the BBC. >>> Magdi Abdelhadi, Arab Affairs Analyst, BBC World Service | Thursday, December 17, 2009
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